Ogilvy Medical Education Newsletter

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Established in 2005, A Totally Non Peer-Reviewed Repository for News, Views, Updates, and Other Bits and Pieces

Impact Factor 433	Circulation 43 and Rising	Editor-in-Chief: Martin Skelton
Year 3 • Volume 9		April 2007



	The vagaries of business life have been demonstrated during the past couple of weeks. We won some great new business from Eisai to help with the scientific platform and publication planning for their pipeline CNS product, E2007. But then... more... The Day the Music Died— A Contribution by Nick Willhoft The loss of gaboxadol was a kick in the teeth that we could have done without. First of all, with Merck involved, gaboxadol was destined to be a big brand. Second, it would have represented about 10% of our fee this year. And third, with Arcoxia® biting the dirt a few days later, how unlucky do you have to be to lose 2 big brands so close together? That’s the stuff we know. Now the dust has settled we should consider some of the lesser-known facts surrounding our experiences in the worlds of insomnia and pain. more... Report: Med-Ed Forum, UK In February, Martin Skelton and Susan Byrne (President, Med Ed Europe) hosted the first Ogilvy Healthworld Medical Education Best Practices Forum in London, UK. more... Returning to the Lion's Den Did you know Kammy Fehrenbacher, PhD, and Ellen McCarthy, PhD, have bravely returned to their alma mater, Columbia University, to lecture PhD students and postdocs in the medical center about the opportunities that are open to them in medical advertising and medical education? Kammy and Ellen even dragged Martin along, despite their fear that his smart cufflinks... more... Cecil's Each year at the Ogilvy Healthworld Heads of Office Summit, small but heavy "real-feel" 24-karat gold statues of Cecil are awarded to offices producing the best work of the global network. This May, in Rome... more... The 18th Annual MedEdNews Manny Awards 2007 The Med Ad News Manny Awards (MANNYS) are a yearly celebration of business achievement and creative excellence in health care communications. The Awards ceremony spotlights the work of the best and brightest in pharmaceutical and health care advertising. This year, thirteen major awards, including the most prestigious, Agency of the Year, were presented. more...

It has been a while since our last newsletter, and in that time we have opened our doors to a number of new full-time employees...

more...

Holiday Party

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Once again we chose to have our holiday party in January to avoid the preholiday rush. The money we saved by thriftily having the event in January rather than December was poured into top-shelf liquor, Ogilvytinis, and fantastic party hats. The Manhattan Penthouse was again the perfect place to see the skyline, imbibe the Ogilvytinis, and groove and mingle with all of our OHW New York-based office mates. And to top it all off, Shelly Lazarus and other Ogilvy big wigs joined us and donned their favorite bonnets to celebrate a great year past and to toast best wishes for the new one. Best of all, Steve G. was well enough to join the festivities. Click here to see photographs courtesy of Kellie McCormick.

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	Idol, Toastmasters, Construction, and oh! Summer MedEd Party! This issue of OHW MedEd Newsletter contains plenty of happenings from around our office. There are some things going on "outside" of the office, too! Click below to get "in the know." more...



	This issue's red star goes to Chetan Vijayvergiya for his sterling performance on the Allergan breast implant pitch team. He energetically contributed to the winning pitch and added great value. In Chris Clark's words, "Chetan was instrumental in highlighting our agency's science savvy but also jumped into the whole pitch with enthusiasm and panache, thinking outside the box and flashing a winning smile, no matter how tough the pitch preparation got."



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